Can brain scans predict your behaviour?

I keep telling people The Warhol Gang is nonfiction, but no one wants to believe me.

It would be an advertiser’s dream: knowing the exact location in your brain that indicates whether an ad has worked, and whether you intend to buy that cat food or wear that suntan lotion. Now, some researchers claim they’ve found a region which might predict whether viewers will act on what a commercial tells them.

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